The Hobbit star Martin Freeman has teamed up with Vodafone to star in the brand's Christmas ad campaign, A Christmas Love Story, which sees Freeman embarking on a 'seasonal adventure' after meeting a woman at a train station.

The film series aims to highlight Vodafone's 'dedication to helping customers reap the benefits of the digital world', and Bilge Ciftci, Vodafone's Brand Director, commented 'We're so proud of our latest campaign with Martin Freeman. Through Martin’s creativity and humour, we believe our festive love story will warm hearts this Christmas'.